‘If I Die’, created by Israel-based company Willook, allows individuals to write posts or record videos that can be published posthumously. Three ‘trustees’ selected by the customer during their lifeline will have to verify the death before anything is broadcast. Nobody - not even those at the company - will be able to see what has been recorded until then.
The app’s website suggests that messages could be “your life story, a secret you haven’t shared before or even a will”.
CEO Eran Alfonta told NBC that he came up with the idea after some of his friends almost died in a car accident. “We all have things to say and don’t necessarily have the audience with the patience to hear us,” he said. “They stopped aside and drank water and relaxed and started speaking between themselves: ‘Oh my God, what would happen to the kids if something happened to me?’”
Post a Comment