Sometimes Blonde: Louis Vuitton - A sparkling arrival in Place Vendome

On July 3, Louis Vuitton opened its first store dedicated exclusively to their collection of fine jewelry and watches, as well as its first jewelry shop at the iconic number 23 in Place Vendôme. The space is just a few meters from 4, rue Neuve de Capucines, the historical address where Louis Vuitton established his first store in 1854, the birthplace, savoir faire of the Maison.
All the excellence in the know-how of Louis Vuitton will be presented in the new haute jewelry store in the Maison, located on the top floor of the elegant 17th century building, where the old benches of master jewelers for numerous generations still remain. Inside the walls of the workshop, a precious tradition is held; Louis Vuitton has created a bright and contemporary showcase with a magnificent view of the elegant Place Vendôme. The new space will be the source of inspiration for teachers who work there, those who perpetuate the excellence of craftsmanship in the tradition of the Maison, as well as the boldness of their innovation. Precious stones from around the world will end their trips in the workshop and together with the expert hands of men and women, who will extract all of their luminous; they will be given a new radiant life in the scintillating jewelry of the store. This will create exceptional pieces that will reprise and celebrate the unique legend continually renewed “L’Ame du Voyage” by Louis Vuitton.

Photo: Louis Vuitton Place Vendôme collar, photo by Coppi Barbieri for Louis Vuitton

Photo: Louis Vuitton Place Vendôme bangle, photo by Coppi Barbieri, clickable

The collection that includes necklaces, rings and earrings made of diamonds designed by Creative Director Lorenz Bäumer. Each jewel demonstrates a certain path or place in Paris—one of the rings shows the way to the LV boutique with yellow diamonds, a necklace plays reflects the traffic on the Champs Elysees as the cars head for the Arc de Triomphe and back. Diamonds are cut in the form of Vuitton’s iconic flower shape and symbolize the Place Vendôme itself.
The soft tone of the boutique is the idea of architect Peter Marino who wanted to make a special focus on the jewels.