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Friday, February 17, 2012

Fashion world looks to London

Designers, models and fashionistas from all over the world are expected to descend on the capital as London Fashion Week begins.

One of the highlights will undoubtedly be Stella McCartney's much-anticipated return to London's catwalks after preferring to use Paris Fashion Week to showcase her designs.

The much-lauded British designer will be holding a "special fashion presentation" at Somerset House on Saturday.

Leading fashion blogger Catwalk Queen said big prints are likely to be a running theme of the week, with Mary Katrantzou's collection for Topshop and Peter Pilotto being particular names expected to demonstrate this.

She said: "I think Monday is going to be the biggest day. With Christopher Kane, Burberry, Erdem and McQ on the schedule, there are going to be some great shows and the ones that will be the most popular with celebrities."

Fashion Week sees the first catwalk show for McQ, the diffusion Alexander McQueen range.

The brand, which counts Emma Watson, Chloe Moretz and Rihanna as fans, will present its autumn/winter 2012 collection on Monday evening.

It will mean the "Kate effect" sweeps London's fashion week once again as the Duchess of Cambridge's wedding dress designer Sarah Burton, creative director of Alexander McQueen, oversees the more affordable McQ range.

A number of other designers favoured by the duchess will also be putting on shows, including Issa London, Mulberry, Erdem and Burberry.

It will feature more than 100 catwalk shows, which are are expected to generate orders in the region of £100 million and to contribute further millions to the London economy.

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